Filter stickers are not only for girls, Meitu Xiuxiu opens a new era of aesthetics for all ages

When it comes to Meitu XiuXiu, many people’s first reaction may be “pink filters”, “comic stickers” or “girly” exclusive photo editing tools. Indeed, from the early “skin smoothing and whitening + big eyes and thin face” template beauty to the one-click application of pink filters and cute stickers, Meitu XiuXiu once represented the “sweet and cute” aesthetic trend.

However, with the trend of diversified aesthetics in today’s era, Meitu XiuXiu is no longer limited to the girlish style. It is serving user groups of different ages, genders and aesthetic preferences in a more inclusive, intelligent and diversified way , starting a real upgrade of “aesthetic tools for all people”.

The transformation path from “exclusive for girls” to “suitable for all”

In the early days, Meitu XiuXiu (美图秀秀) was mainly used by women, especially young women aged 18 to 25. Most of the stickers were cartoon-style, the filters were pink, and the functions focused on beautification and selfie optimization.

However, as the user age group expanded, the platform gradually discovered:

Professionals need a natural and decent ID photo style
Middle-aged and elderly users want a concise and elegant life record
Male users prefer refreshing and neat or retro advanced filters
Content creators expect filters with diverse styles and strong visual expressions .

In response to this, Meitu began to redefine the boundaries of filter stickers , no longer building products around the “girls” group, but instead planning for a broader aesthetic scenario.

A multi-filter matrix to suit every aesthetic

Meitu’s filter system now has a variety of styles and meets different needs from daily recording to artistic creation:

Retro film style : such as Fuji, Kodak and other colors, suitable for literary and life aesthetic users
Workplace commuting style : low saturation, clear and sharp, suitable for business photos, resume photos, and image photos
Hong Kong style/movie style : enhance contrast and color tension to create a textured blockbuster
Blogger style/INS style : bright white + high exposure, suitable for dressing and food creation
Natural and clear : True skin tone, almost no “beautification traces”, favored by neutral aesthetics
Middle-aged and elderly-friendly style : low contrast, soft colors, emphasizing the preservation of natural wrinkles and the presentation of real state

Behind all these changes is the evolution of user data analysis and AI aesthetic understanding . The visual effects required by different ages, genders and usage scenarios are all intelligently identified by the system and reflected in the recommendation mechanism.

Stickers are no longer just “cute”. Meitu Xiuxiu gives stickers new life

In the past, the sticker function was almost synonymous with “kawaii”: cat ears, shining stars, and Q-version expressions, which were very popular among young women.

Today, stickers have evolved into a visual language expression tool , playing an important role in expressing style, attitude, emotion, and culture:

Minimalist stickers : lines, shapes, English words and other elements, paired with pictorial photos, are very colorful
Retro elements : tapes, VHS logos, old film textures, suitable for street photography and old-style photos
Lifestyle stickers : weather icons, calendar numbers, emotional phrases, suitable for daily check-ins
Neutral/masculine stickers : mecha, sports, graffiti style, so that boys can also use them freely
Parent-child/family themed stickers : warm icons and holiday elements, suitable for family users to record their lives

The diversity of sticker styles unleashes richer creative possibilities for users, and makes “photo editing” no longer just “beautification” but also a form of “expression”.

Age is not a boundary, aesthetics has no limits

“Aesthetics for all ages” is not only a product strategy, but also an upgrade of aesthetic concepts.

In the latest content creation trends of Meitu Xiuxiu, you can see:

Mother users use filters to keep diaries of their children’s growth;
Elderly users use stickers to add color to their portraits;
Professionals use simple templates to create image presentations;
A male user used the AI function to remove the background and create a cool cover;
Content creators use advanced filters to tell stories and create atmosphere.

Each way of using it is a display of personal aesthetics. In this diverse era, no one kind of beauty is “mainstream”, and everyone’s preferences deserve to be supported and satisfied .

AI empowers usher in a new era of intelligent aesthetic adaptation

Meitu XiuXiu(美图秀秀软件) is based on the AI aesthetic model, which not only provides more style options, but also intelligently recommends filter and sticker combinations based on the image content:

When you take a picture of food, it will automatically recommend “clear filter + saturated sticker”
I took a photo for my ID card, and the system recommended “Natural Skin Resurfacing + Low-Key Background Enhancement”
After taking a family photo, it can recognize the facial expressions and lighting of the characters and recommend warm filters and family-themed stickers

Photo editing no longer relies on feeling, people of all ages can use it easily, understand it, and produce good results.

Photo editing tools that everyone can use

From photo editing software specifically for “girls” to a creative platform suitable for all ages, genders and professions, Meitu is using the dual drive of “technology + aesthetics” to create an image creation tool that truly belongs to the entire population .

Whether you are a young person of Generation Z or a 50+ who loves recording; whether you prefer sweetness, simplicity, retro or modern, Meitu XiuXiu can always provide a way of expression that you like and are comfortable with.

The world of filter stickers is no longer just about being “cute”, but can also be high-end, clear, real, calm, and even cool.
This is the true arrival of a “new era of aesthetics for all ages”

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